Marketing Coordinator
Job Description available in English
About BIA
BIA Group is active in the sales, rentals and after-sales services of equipment intended for public works, mines, quarries and transport. The Group operates in Europe, Africa and Asia and has more than 1300 enthusiastic employees.
Summary
The Marketing Coordinator is responsible for the local implementation of the regionally defined marketing strategy. In close collaboration with the Regional Marketing Manager, he/she coordinates all marketing activities in the country in order to support commercial growth, strengthen the brand image, generate qualified leads and ensure the consistency of actions in the market.
What will be your responsibilities?
- Execute the local marketing plan in coordination with the country's business functions
- Ensure the local promotion of product launches (e.g. campaigns, demonstrations, roadshows).
- Manage local digital channels (website, social networks, emailing).
- Produce or adapt content (texts, visuals, videos) for the needs of the market.
- Organize customer events: trade shows, open days, product demos, etc.
- Coordinate logistics, contractors and budget.
- Contribute to lead generation and follow-up through regional channels.
- Collaborate with distributors, agencies, media and service providers in the country.
- Oversee the local marketing budget and optimize resource allocation.
- Track local marketing KPIs (leads, digital traffic, campaign performance, etc.).
- Carry out market, competition and positioning analyses.
- Ensure compliance with brand guidelines across all content and channels
- Report results and recommendations to the Regional Marketing Manager on a regular basis.
Who are we looking for?
Education and Qualification
- Bachelor’s Degree in Sales and Marketing, Business Adminstration or equivalent
- Fluent in English, French is a plus
- Knowledge of the Industrial Sector, Mining or construction: an asset
Experience
- 2-5 years of experience in marketing
Soft / Technical Skills
- Communication Skills
- Creatvity & Innovation
- Planning & Organization
- Attention to detail
- Teamwork, Assertiveness
- Excellent written and oral skills in the local language
Good knowledge of the following tools and software
- Google Analytics
- Advertisements
- Social Media
- Ms Office
Good understanding of the following tools
- Adobe Suite
- Canva
- Figma
What's in it for you?
- A permanent contract
- A competitive salary and an interesting package of extra-legal benefits
- A human sized company with international dimension, encouraging autonomy and team spirit
- Cooperate in a team with experienced and passionate colleagues within a successfully growing family-owned company
- Benefit from a challenging career opportunity with an extensive training program
- In this challenging job you get the possibility to take initiative and further develop the function