Marketing Intelligence Analyst

Job Description available in English

About BIA

BIA Group is active in the sales, rentals and after-sales services of equipment intended for public works, mines, quarries and transport. The Group operates in Europe, Africa and Asia and has more than 1500 enthusiastic employees.

Summary

The candidate must ensure the collection, analysis, and communication of market data to support strategic marketing and commercial decisions. He / She will collaborate with Sales and Marketing teams to transform insights into concrete actions and contribute to the integration of AI tools for automation and predictive analysis.

What will be your responsibilities?

• Collect and analyze data from multiple sources (manufacturers, sector studies, CRM, web analytics, digital actions) to identify trends and opportunities.
• Develop and maintain regular reports on market dynamics, campaign performance, and commercial results.
• Monitor innovations, competitors, and customer behaviors.
• Provide recommendations to optimize marketing campaigns.
• Contribute to the integration of AI tools for automation and predictive analysis.
• Collaborate with Sales and Marketing teams to transform insights into concrete actions.

Who are we looking for?

Education & Qualification

• BSc in Marketing, Business Intelligence, Data Analytics, or equivalent.
• Excellent communication skills in English (Dutch optional, based on region).
  

Experience:

• Minimum 2-3 years in marketing analysis, business intelligence, or data analytics.
• Knowledge of analytics tools (Google Analytics).
• Advanced proficiency in Excel and BI tools
• Regular use of AI tools (ChatGPT, Gemini, Perplexity, etc.).
• Foundations in statistics and predictive modeling.
  
  

What's in it for you?

• A permanent contract 
• A competitive salary and an interesting package of extra-legal benefits 
• A human sized company with international dimension, encouraging autonomy and team spirit 
• Cooperate in a team with experienced and passionate colleagues within a successfully growing family-owned company 
• Benefit from a challenging career opportunity with an extensive training program 
• In this challenging job you get the possibility to take initiative and further develop the function